![]() Thus, as Aral opines, “technologies (social media) hold potential for exceptional promise as well as tremendous perils - and neither the promise nor the peril is guaranteed.” The author also argues that left unchecked, social media can bring disharmony and destruction to a country's economic, political, and social structures. Although the book does not overtly discuss the relevance of social media in the military policy and strategy domains, nevertheless, certain lessons and insights can be drawn from the book to connect with military strategy and policy.Īral’s seminal book provides two fundamental arguments: first, social media promised and still promises economic, political, and social uplift for people it can also cause perils, such as external election influence, financial manipulation, privacy issues, spreading of fake news, and so forth. For the militaries across the globe who are yet to frame policies in regards to social media, the book by Aral remains essential reading that may help in the formulation of social media strategy for service personnel and to understand the inner workings of social media platforms. The Hype Machine by Professor Sinan Aral remains relevant to a wide variety of domains, especially military policy and strategy. Therefore, it becomes essential to keep a check on social media to ensure a balance between the users and the platforms so these interactions do not lead to violence or exploitation of the user’s data while platforms generate revenue. These often hidden costs now play a significant role in local and international politics, markets, health, security, and more. ![]() As the saying goes, if you don’t pay for a product, then you are the product. A cost that most of the users of social media seldom realise. Nevertheless, these intertwinings come at an unseen cost. Social media has become essential to what makes modern human life more intertwined with each other. The onset of social media has brought significant changes to how people talk to each other, from people interacting predominantly within their own small circles to the possibility of airing views and thoughts to others around the world with just a press of a button. Social media is now an essential tool for communication.
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